Effervescent liquid candy anyone?
Companies invest millions of dollars every year into making commercials that will directly affect how consumers feel about their brand and products. Often associating two things that don't necessarily have anything to do with each other. For example, fizzy sugar water, sunshine, friends, fun times, and happiness. They use experiences and emotions mixed with subliminal messaging to make sure those watching start to relate and FEEL something. Emotional connection has been shown to be a huge factor behind how people use their purchasing power. This commercial is priceless, and basically what every soda commercial would sound like if they were being straight up honest!
Written by Dyani