Color Psychology: What Your Favorite Color Says About Your Personality

Color psychology is the fascinating science of how the colors of the light spectrum influence our mood and behaviour.  For example, placebo pills that are hot-colored tend to produce a stronger effect when patients believe they are taking stimulants, and light blue pills produce a stronger effect when they believe they are taking medication for depression.

According to a 1997 survey by Cooper Marketing Group, 35% of Americans say that their favorite color is blue, followed by followed by green (16%), purple (10%) and red (9%).  It is believed that blue and green have such a calming and positive effect on people because of what we would have associated these colors with in our ancient history.  50,000 years ago, blue and green would mean water, food sources and shelter.

The relationship between psychology and colour is so well established that this science is now being used by advertisers to initiate a psychological response towards a certain product.  For example, you may notice that Facebook, Twitter, and Instagram all use a soft blue, which is supposed to make you feel welcome, calm, and soothed.

You may have noticed that in different seasons of your life you have been drawn to different colors.  This is quite normal and represents the transition of your life from one phase to the next.  As our psychology evolves, so will our preferences.


Those who are drawn to these colors usually have a tough exterior, and may be hiding a soft heart.  Strength and passion are characteristics of people who associate with these colours, and they are usually very energetic and get excited often.


Those who are drawn to the color orange are usually very creative and have a healthy sex life.  They love spending time on adventures, and tend to be very down-to-earth people.


People who wear a lot of yellow tend to be powerful, action oriented people.  Because of this, they tend to make good leaders and good business people.  Yellow is associated with happiness and light-heartedness, but it is also associated with jealousy.


If green is your favourite color, then you are likely very connected to your heart and your emotional center.  You get great joy in life comes from helping other people.  Envy is often associated with the colour green.


Those who appreciate the color blue are often avid communicators, and can talk to anyone.  People who associate with blue may be introverted.  Blue is a calm, masculine colour is is the colour of competence.


If you love the color purple, chances are you are somewhat intuitive, and are able to sense what isn’t readily here in the physical dimension. People who prefer purple are usually thirsty for knowledge.  Purple is the colour of authority, sophistication, and power.


People who like pink tend to be joyful and eager to make other people happy.  They try to see the best in everything, and make the best of every situation.  They are light-hearted and outgoing.  Pink is the colour of calmness and romanticism.

What is your favorite color?  Does it match with the psychological profile of that color?


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